Neighbor Roundabout Dappled Decking Shot 5.jpg

Neighbor Roundabout Collection

Product Visualisation

Arizona-based outdoor furniture company Neighbor contacted me to create the sales images for their new range, beating photography studio timelines with a launch date fast approaching.Plain studio background shots accurately portray the colours, finishes, and materials of the Roundabout collection, providing customers with peace of mind. What they see online will be exactly what’s delivered. Evocative marketing studio shots capture the modular nature of the furniture range, with high-contrast shadows describing the form. Colourful backgrounds accentuate the extended CMF range. Realistic outdoor scenes are perfectly art directed to include various times of day, seating arrangements, and specific compositions for the intended web design layout and overlaid text.

All of the furniture was meticulously re-modelled in Blender. Celebrating the rattan wicker weave across an infinitely expandable modular system meant it was extremely important to recreate the exact pattern as efficiently as possible.

Extensive R&D culminated in two distinct CAD versions of the furniture. One method was used for distance renders and e-commerce - modelling a continuous shell for each wicker component, with tucked edge seams. By carefully unwrapping the UV coordinates, the direction of the wicker could be positioned with millimeter accuracy. This allowed for the Keyshot-generated realcloth wicker material to terminate naturally across the different weave directions.

The second method involved hand-weaving a recreation of the wicker in Blender, creating physical geometry that was perfect for closeup shots such as the video sequences. This achieved amazing results but was not suitable for the -meter-plus expanded versions of the chaise sofa, which were needed in the e-commerce renders.