Marketing visuals for the LE series of speakers
Product Visualisation
I worked on designing the structural packaging and marketing assets for the release of Braun Audio’s new LE range of speakers. Keyshot scenes allowed for a fully immersive editorial studio set up to create multiple press-ready renders.
During my time at Recipe, I helped the team define and deliver the marketing collateral needed in order describe the audio brand’s journey to consumers.
Braun went from household name lead by design guru Dieter Rams, into a dormancy period of the brand within the home appliance sector, and then back to the forefront of technology.
This complicated business story was carefully considered in order to correctly portray the brand values to both audiophiles familiar with the brand, and those who associated the modern Braun solely with shavers and toothbrushes. Referencing the past, whilst looking to the future.
More information can be found on the Recipe website, as well as news outlets such as Dezeen.
I also continued my work with Braun by interviewing designer Benjamin Wilson about the continued focus on sustainability that Braun has had since it first launched. That 30 minute Instagram Live interview was condensed into a snapshot YouTube video, which you can watch here:
